Jefkins, Frank's books list

No.TitlePublish Year
1.Marketing and PR media planning1974
2.Dictionary of marketing and communication1973
3.Dictionary of marketing and communication1973
4.Planned press and public relations1977
5.Advertisement writing1976
6.Essentials of public relations1982
7.Advertising today1984
8.Introduction to marketing, advertising and public relations1982
9.Dictionary of marketing, advertising and public relations1983
10.The secrets of successful direct response marketing1988
11.Public relations1994
12.Modern marketing1993
13.Planned press and public relations1993
14.Advertising1995
15.Advertising1994
16.Public relations1998
17.Public relations techniques1988